Strategic positioning
for ambitious
students.
As college admissions become increasingly competitive, a winning application has to go beyond a student's achievements. It has to show who they are as a person–their values, perspective, and sense of purpose. And presenting those things with clarity requires a well-defined strategy.
Phil Gable spent more than two decades working for New York ad agencies as a creative director and brand strategist. He has helped national and global brands like Microsoft, Capital One, Peloton, and Crunch Fitness define their voices, hone their messaging, and launch award-winning campaigns.
Today he uses that wealth of experience to help students develop personal narratives and cohesive messaging strategies so they can present themselves with authenticity, clarity, and focus.