Packages
Foundation Package | $5,000
This is a strategy-led positioning and messaging package that defines the student’s story and shapes all of the core written touchpoints that influence recommendations, applications, and first impressions.
Discovery
An in-depth interview and review of background materials to truly understand the student’s strengths, goals, interests, and story.
Positioning statement
A clear, concise expression of who the student is, the unique value they offer, and what they want to bring to the world.
Personal throughlines
The recurring themes that connect the student’s experiences into a coherent narrative.
Elevator pitch
A short, memorable summary the student can use to introduce themselves with clarity and confidence.
Bio suite
A set of short, medium, and long-form bios for use across profiles, applications, and other materials.
Resume rewrite/edit
A polished, strategically organized résumé that tells a story.
FAQ
Clear, concise answers to common questions for interviews and recommendations.
Digital footprint audit
A review of the student’s online presence to identify what supports their story, what may distract from it, and what can be improved.
LinkedIn profile draft/edit
A refined LinkedIn profile that presents the student clearly, credibly, and appropriately for their stage of pre-professional development.
Common App profile review and editorial guidance
Guidance on how to present activities, honors, and other key information in ways that align with the positioning statement and throughlines.
Signature Package | $7,500
The Signature Package includes everything in the Foundation Package, plus strategic and executional guidance on how the student should show up across the most relevant public-facing platforms.
Foundation Package
All strategy, positioning, messaging, and profile materials from the Foundation Package.
Platform and content strategy
A comprehensive plan to help the student optimize each of their social and digital channels to best tell their story.
Posting guidance and guardrails
Practical direction on what to post, what to avoid, and how to stay authentic, appropriate, and consistent.
Showcase guidance
Strategic guidance on how to present accomplishments and projects in a way that feels credible, compelling, and aligned to the strategy.
Production standards
Clear creative direction and production advice for tone, format, visual quality, and consistency across public-facing materials.
30 days of feedback on student content
Feedback on student-generated content and profile changes after the core materials are delivered.
Premiere Package | $17,000
The Premiere Package includes everything in the Signature Package, plus a visual branding system and a website to showcase the student’s interests, projects, and accomplishments.
Visual identity system
A professional-grade visual system including a wordmark, color palette, and typography to help the student show up distinctly and consistently.
Website architecture
A clear structure for the site, including recommended pages, sections, content planning, and user flow.
Website copy direction
Guidance and final edits for the website copy so the student’s story is clear, credible, and compelling.
Website build
A completed website that brings the student’s story, interests, projects, and accomplishments together in one place.
30 days of website updates
A limited post-launch period for minor updates, refinements, and content changes after the website is delivered.
Orientation for ongoing content management
A practical walkthrough of the CMS so the student and family understand how to make basic updates moving forward.